HIS FATHER’S ASHES AND A FOLDED FLAG SAT RIGHT IN FRONT OF HIM WHILE HE RECORDED THIS SONG. Mat Best — former Army Ranger, co-founder of Black Rifle Coffee — just released a country song called “Folded Flag” for Memorial Day. No promo. No discount code. Just a raw, emotional music video honoring fallen soldiers and Gold Star families. And something no one expected happened. The YouTube comment section turned into a digital memorial wall. Veterans started typing the names of brothers they lost in Baghdad, in Helmand. Sons wrote about glass-cased flags sitting quietly on their mantles. A 58-year-old combat vet admitted he was bawling his eyes out. Behind the song — a $150,000 commitment to the Major Brent Taylor Foundation, named after a soldier killed in action overseas, whose wife Jennie built the organization to stand beside families navigating life after loss. Best said the grief doesn’t end when the casket goes in the ground. The families carry it forever. That’s the part most people never see.
His Father’s Ashes and a Folded Flag Sat Right in Front of Him While He Recorded This Song On Memorial…