TOBY KEITH PLAYED “SHOULD’VE BEEN A COWBOY” FOR THE LAST TIME IN DECEMBER. BY SUMMER, EVERYONE WAS PLAYING IT FOR HIM. Keith sang it in Las Vegas on December 14, 2023. He died on February 5. It was his first single, out in 1993. After his death it became the song the business reached for. Brooks & Dunn did it at the CMT Awards. Carrie Underwood did it at the Opry. Luke Combs did it at the Ryman. Flatland Cavalry worked it into their set. On May 16, 2024, at the ACM Awards, Jason Aldean did it in front of Keith’s family. Blake Shelton introduced him. Aldean sat on a stool with two guitar players beside him and a string quartet behind, and slowed the whole thing down. Photographs of Keith moved across the screen while he sang. What Aldean said afterward is the part worth keeping. He said a lot of them had known Toby in different ways, and that the question going in was whether you wanted to actually feel it — or not feel it, so you could get through the performance. He chose the second. “I just didn’t want to mess it up,” he said. “I wanted to go out and give him a send-off that he deserved.” Keith’s wife texted him that night. He said that was the part that mattered: if she approved, he was fine. Aldean has been asked what he took from Keith. Not nostalgia. He said Toby spoke his mind whether it was the popular view or not, that it often cost him, and that he didn’t care.
Toby Keith’s Last Ride Through “Should’ve Been a Cowboy” Toby Keith sang “Should’ve Been a Cowboy” in Las Vegas on…